Website Security: In today's digital world, where everyone is online, website security has become more important than ever. But how can your website be known to be "secure"? The answer lies in having an SSL certificate. In this blog, we'll explore what SSL certificates are and the benefits they bring to your website.
What is an SSL certificate?
Secure Sockets Layer (SSL) acts as a digital certificate to indicate that your website is secure. It protects user data and ensures safe interactions. Websites with SSL installed display a padlock icon next to their URL and use "https" instead of "http".
Without an SSL certificate, visitors may see a "This connection is not private" warning upon entering your site. This can give the impression that the website is unsafe, undermining its credibility and trustworthiness.
TSL or SSL?
Transport Layer Security (TSL) is the updated version of SSL, both of which are protocols used to secure websites. They ensure data confidentiality and integrity during online interactions. While TLS offers enhanced security compared to SSL, the term "SSL" is still commonly used out of habit, even though all SSL certificates today are technically TLS.
3 Benefits of SSL for websites
Installing an SSL certificate offers the following advantages for your website:
Improving SEO to increase search engine results page rankings
Website with SSL certificates achieve better SEO performance. Google has officially pointed out that having an SSL certificate has positive impacts on SERPs rankings. Websites with SSL certificates are not only likely to be prioritized and displayed in a more prominent position on search engine results pages (SERPs), but also to enhance viewers' trust on the website, thereby increasing website clicks and traffic. By safeguarding user data and aligning with search engines' emphasis on security and user experience, SSL gives websites a competitive edge in search rankings.
Increasing viewer trust
A secure website creates trust among visitors. When users see that your site is marked "secure", they feel more confident and are more likely to explore its content or complete online transactions. Installing SSL creates a safe and reliable environment, encouraging interaction and increasing user loyalty, thereby leading to higher conversion rates and greater customer retention.
Protecting user data
SSL certificates ensure the safety of user data, allowing visitors to confidently input personal information or conduct transactions without fear of data breaches. This security provides assurance and credibility while maintaining your site's professionalism. By protecting user privacy, SSL strengthens your online reputation and reinforces trust in your brand.
Conclusion
Website security is essential for brand image, online promotion and user experience. Through installing SSL to your website, you can provide users with a relieving browsing experience and strengthen your brand's professionalism. No matter how big or small your business is, you should have a website that is well-documented and safe to use (Understand more about the importances of building a website for your brand: Company Website: 6 Reasons Why Your Brand Must Build a Website).
Want to build a website for your business but don't know where to start?
Contact A&W Digital today for free website design consultation!
Comments