SEO Keywords: If you want your brand website on the first page or even the first result of the search engine results pages, strategic keyword placement is essential. But how can you identify the best keywords for your brand? In this blog, A&W Digital will guide you in discovering the most effective keywords to elevate your website's SEO performance. If you're looking to take your SEO strategy to the next level, keep reading!
Thinking From Consumer Perspective
When selecting keywords, it's important to consider not only your business type and the products or services you offer but also to think from the consumer's perspective. To identify the right keywords, start by asking yourself these five key questions:
Who are the target customers?
What are their needs?
What keywords do they usually use to search?
Which stage of consumption decision-making are they at?
Information they would like to know or topics they are interested in at different stages
Three Categories of Keywords
Keywords can be divided into three main categories. When choosing keywords, it's helpful to consider your goals and the type of website you have. Here's a breakdown of the different types of keywords and how they vary:
Informational
Transactional
Navigational
Informational
Target customers use informational keywords for seeking knowledge or solutions. Informational keywords are typically associated with users searching for specific information or answers to a problem. Focusing on informational keywords can create valuable content that attracts users to visit your website.
Best suited for: Content-driven websites, such as blogs
Examples of keywords: Facial skincare tips, Refrigerator buying guide
Transactional
Target customers use transactional keywords when they are looking for product information or ready to make a purchase. Therefore, they often indicate a strong buying intent. Transactional keywords are ideal for driving users toward purchase actions and are commonly associated with e-commerce websites.
Best suited for: Online stores
Examples of keywords: Moisturizer, Refrigerator
Navigational
Target customers use navigational keywords for specifically searching for a particular brand or its products. Users type in these terms already know what they're looking for and are directly seeking information about a specific website or brand. Branded keywords are essential for increasing visibility, driving direct traffic to your site, and enhancing brand recognition.
Best suited for: Brand-specific websites
Examples of keywords: SK-II moisturizer, German Pool refrigerator
Not sure where to start? Leverage Google's Keyword Suggestions
Once you've identified the type of keywords best suited for your website, simply type them into Google's search bar. You'll see additional related keyword suggestions pop up. These are commonly searched terms that others are also looking for.
Additionally, the "People also search for" section at the bottom of the search results page works on the same principle.
SEO Keyword Tip: Understanding Long-Tail Keywords
When selecting keywords, it's important to distinguish between "short-tail keywords" and "long-tail keywords". Short-tail keywords are broader, core terms with high search volume and competition. In contrast, long-tail keywords are more specific phrases with a clear intent, often having lower competition. Searching for a short-tail keyword on Google might reveal related long-tail keywords. Leveraging these less competitive long-tail keywords can significantly improve your brand's visibility and make it easier to drive traffic to your website.
Conclusion
Choosing the right keywords and using them effectively can help potential customers find your website more easily through search engines. After reading this blog, have you identified the best keywords for your brand?
Still unsure about which keywords are the perfect fit for your business? Contact us today for a free SEO consultation. Learn more about optimizing your website and taking your brand's online presence to the next level!
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